The Landing Page Builder within the Airtory Studio gives advertisers a chance to build a consistent post
ad click experience in a single platform. Using 38 different components, you can easily create location
discovery, lead generation and product-focused landing pages among others.
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Design Beautiful Landing Pages
A good landing page builder helps marketers and advertisers create professional-looking pages complemented by increased conversions and better ROI. It allows them to pick from a wide range of landing page templates and supporting components that are tested for their effectiveness in terms of conversion and lead generation.
One can easily design and publish high-quality landing pages on the fly using Airtory’s top landing page builder, all without the support of a developer. It is more than a simple landing page builder with tools and features that allow creating, tracking, and optimizing pages for maximum impact.
The builder can help you avoid bottlenecks and launch landing pages with one of the available quick-launch templates, fully customizable to match your brand, product, or service requirements. Further, it allows you to track the page performance with the help of intuitive analytics tools, enabling you to optimize the layout and ensure robust performance.
With everything in one place and without any complicated integrations, you can launch all of your
campaigns quickly and easily, especially when your landing page builder offers the best pre-built layouts.
The Anatomy Of A Perfect Landing Page
Clear and concise message or information
Testimonials for trust-building
A strong call-to-action
Apt use of interlinking
Keep it above the footer
Continuous testing and improvement
A perfect landing page is clear, crisp and concise, so that it does provide essential information but does not drive away the visitors due to information overload. Besides flawless design, a high-quality landing page also pays attention to its entry and exit pathways. The goal here is to funnel the visitor and seamlessly drive them to the desired location or compel them to take the desired action.
But, why should the visitors click on it in the first place. Landing pages are often discovered by users looking for more information than what they saw on the Google search results through keywords. Each page has its purpose, be it to act as a gateway, to sell or inform, spread brand awareness, and several other reasons that compel the target audience to perform an action like subscribe, purchase, sign-up, etc.
One needs to put in their best possible efforts to drive traffic to their landing pages with the hope of converting visitors into customers. And if their pages do not entice their prospective customers, then it is all a waste of time, money and effort. This is when the importance of designing eye-catchy landing pages come into play.
While there is no formula for having a perfect landing page for lead generation or sales, certain rules of thumb can result in high performing landing pages when strictly followed.
Types Of Landing Pages
Landing pages are categorised into Static and Dynamic. Further, there are different formats available that one can pick from to make their campaign successful.
Static Landing Pages
Standalone web pages that make use of persuasive elements like customer reviews, social proof, engaging media to convince the visitors and convert them into customers.
Dynamic Landing Pages
Web pages that display different messages to the audience depending
on their user behaviour, location, and keywords they searched for, thus increasing the chances of conversion.
Create Quality Landing Pages Without A Developer
Qur best landing page builder helps you create lead generation or sales and other high performing pages. These pages are highly responsive across devices and different browsers, thus increasing visibility. All in all, we provide a one-stop solution that closes the loop and provides everything one needs to create and publish successful campaigns.
Build a page on your own
Our landing page builder’s easy drag and drop tools and a wide range of
templates allow users to transform their dream campaign into reality in much less time than a developer.
Meet the exact requirements
Design exactly how you want the landing page to look. Customize
templates for both desktop and mobile screens with simple clicks and drags. All with our best landing page builder.
High Conversion Rate
Get detailed performance reports of the landing pages to see what is working. Add Google Global Site Tag to the landing page built on Airtory and track the traffic in Google Analytics.
Publish the designed landing page straight to the website or to the custom domain and start generating quality leads.
Benefits of using a Landing Page Builder
One of the biggest reasons advertisers and marketers are unable to create effective landing pages is that they cannot find easy and economical methods to build dedicated pages for their campaigns. However, using our easiest landing page builder can help them with this hiccup along with other proven solutions.
Easy to use tools and features
Creating optimized experience
Focused on value position
Assisting in improved conversions
Founder & CEO, PadSquad
Working with Airtory’s team to integrate their platform into our proprietary creative production technology stack is driving timelines that are 30-40% faster than they were previously. Speed is everything, and now we can not only deliver completed creative faster, but we’re also able to increase our decisioning speed to drive superior results for our clients.
Director - Programmatic and Innovative Formats - SEA, Freakout Pte. Ltd.
Airtory’s is a great solution for our Rich Media advertising requirements. It is a creative management platform that we can recommend whole-heartedly. We have partnered on some innovative and truly 'out of the box' work with them on brands and campaigns that needed an engaging and interactive creative solution for their media plan. Right from building creative ad content to testing for its effectiveness and publishing it on multiple channels, it is all so quick and simple. The platform also provides the functionality of detailed metrics to monitor the performance of the ad units and the ability to optimize them on the go. Airtory’s product is great but personally for me Airtory’s biggest USP is their customer support and its team of amazing professionals who are always ready to help and go that extra mile to ensure that they always find a solution to any situation that may arise. A big kudos to the team and product.
National Sales Head, THG Publishing Pvt Ltd
Airtory’s ad builder & creative management platform offers easy-to-use tools for publishers, advertisers, and marketers to create effective and great-looking ads without the help of a designer. It is fast, easy, and convenient that enables you to do it yourself in a few easy steps, from a single cloud-based software platform. Its independent ad serving technology provides best-in-class digital advertising solutions to facilitate the management, delivery, and optimization of all advertising campaigns without any hassle.
Frequently Asked Questions
Airtory can help users demystify the process of creating a high converting landing page with its landing page builder that comes with advanced features and intuitive design tools. To know how much does it costs to build a landing page, you can easily send in your queries through the website and our representative will attend to you for further assistance.
Airtory’s landing page builder is a one-stop solution for users to easily create and publish high-quality landing pages, and track their performance through its intuitive analytics tools. Additionally, users can add Google Global Site Tag to the landing page built on Airtory and track the traffic in Google Analytics. This will help the users to continuously monitor and improve the pages for maximized performance.
The concept behind creating a landing page is to have a standalone digital asset to promote your
brand, product or service. So, the answer is yes, you can create a landing page without a website.To fully own the landing page made on Airtory, the user needs to own a domain. If not, it will by default be
However, more than thinking can I have a landing page without a website, it is about if you really
should. As it is a standalone page with certain limitations in terms of information, text or graphics, you
will not be able to provide more information to your audience, and they will be left with nowhere to go.
Besides, having a dedicated website will add a touch of authenticity, leading to better conversions.
Lead generation through landing pages can be done by extracting the visitors’ information from the
lead generation form that is integrated into the web page to capture their details. The lead data by
default is collected at Airtory's analytics and can be downloaded in an Excel format at any point. This
is updated real time. Else, you can also get this data sent to a secure client endpoint. Besides, you
can pay attention to the following elements to ensure that your lead generation landing page is
compelling enough for the target audience to click and provide information.
Easy to find and fill forms
Offers and discounts
Effective conversion funnel
When learning how to improve landing page conversions, you will have to pay attention to the
below-mentioned key elements that play a crucial role in driving traffic to your page. Additionally, you
can also add certain interactive and engaging elements like maps, carousel, surveys, ratings, videos, etc.
to the landing pages built on Airtory for enhanced performance.
Crafting a compelling flow of text
Using relevant images and videos
Understanding your campaign goals
Optimizing the loading time of the page
Writing simple and easy to understand messages
Continuous testing and improvisation based on user behavior
Highlighting the unique selling points of your brand, product or service