Create optimized, scalable rich media ads with universal ad tagsfor seamless
programmatic advertising across mobile and web. No matter where your
audience is, Airtory Studio’s programmatic ad formats can help you
significantly increase the reach and impact of your digital campaigns.
Automate the creation, scaling, dynamic
optimization, setting up, and reporting processes for ad placements using the best
ad platforms, and significantly reduce the time and costs involved in the production of
interactive, easily scalable programmatic display ads for mobile and web
Airtory’s Creative Studio. Leverage the best ad formats for programmatic advertising
to deliver engaging rich media experiences to the right audience.
Use Data Feeds and Sets of Rules to Automate Dynamic Ad Creation for
Create Dynamic Ad Units, Perfectly Optimized for Programmatic Placements
Create Hundreds and Thousands of Creatives on the Fly
Emulate Context Based on User-Data Like Device, Location, Etc.
Effortless Multivariate Testing for Insights that Fuel Future Campaigns.
Optimize Creative Performance with Highly Personalized Ad Creatives
Improve Display Ad Performance with Flexible Ad Layout & DesignOptions
Use Data Feeds to Mass Upload Data to Distribute Dynamic Ads Basedon Varying
Create Personalized Dynamic Ads that Respond & Adapt to User Behavior in
Make Your Advertising Workflow Faster
NeedProgrammatic Advertising Platform
Reach the Right User with the Right Ad
Create Ads for Multiple Platforms
Ensure the Right Ad is Displayed for the Right Users
Create display ads, rich media ads, and video
programmatic advertising platforms using Airtory’s Creative Studio’s inventory for
ad formats for mobile and web platforms. You can choose from a variety of creative sizes
advanced targeting capabilities to create dynamic ad units that are adjusted & optimized in
real-time to ensure the right message reaches the right audiences at the right time.
Design the most engaging creatives
that are personalized dynamically for users in real-time. Compatible with all the
programmatic advertising platforms for web and mobile, these ad creatives
personalized in real-time based on information like user behavior/demographics,
placement, location, etc.
One of the most preferred and
effective channels for programmatic creative platforms, video advertising can be
In-Stream, Out-Stream, and In-Display ads.
Social Display Ads
Offering enhanced targeting
capabilities and a larger audience, Social Display Ads are gaining a lot of traction for
programmatic mobile ads placements.
Create natural-looking in-article
ads, promoted listings, and display ads that blend with where they are placed, optimized
for relevance through your programmatic ad platforms.
Rich Media Ads
Harness the engagement of
rich media elements to deliver not only an ad but an ad experience to the right audience
with ad tags that can be placed on any of the best programmatic platforms.
What Makes Airtory One ofthe Best
Programmatic AdBuilder Platforms?
Create Engaging Ad Experiences
Access data and consumer insights to
ensure relevance as you deliver engaging content, personalized in real-time across
multiple customer segments. Harness Airtory’s unique advantages for your programmatic ad
campaigns and captivate your audience with exceptional ad experiences.
No Technical Expertise Required
Build rich media ads, display ads,
and more for programmatic advertising platforms within moments with Airtory’s ad
creator. Use the Data Feed Builder to mass upload data to facilitate the creation of
thousands of creative personalizations within seconds.
Universally Compatible Ads
Optimize your ads for delivery across
a range of programmatic ad platforms. Create universally compatible ad tags that
facilitate direct implementation across a range of platforms for automated placements.
Keep track of the performance of your
ads in real-time and optimize campaigns as and when needed for the best results. Airtory
offers easy access to reporting interactions for each ad experience, the user journey,
and other metrics for performance analysis.
Simplify the creative scaling
and real-time optimization aspects of your ad creation and boost ad performance further
by automating how ads are adjusted and optimized for different users, based on
information like user demographics, online behavior, ad placement, location, etc.
Programmatic Ads FAQs
Programmatic advertising is an approach that automates the sales and purchase of
ad spaces across the digital landscape through processes like real-time bidding.
Programmatic advertising platforms offer advertisers access to a range of ad
spaces across the web, and using platforms like Airtory’s Ad Builder Studio,
advertisers can ensure the relevance of their creatives for programmatic
placement. The Airtory Ad Builder Studio uses Data Feeds and Sets of Rules to
automatically optimize creatives based on information like location, time,
device, placement, user information, etc., which makes it extremely easy to
reach the right audience at the right time with the right message via
programmatic creative ads.
From premium inventory to private marketplaces that have highly relevant
traffic, programmatic ad platforms offer access to a variety of ad spaces, which
you can target with a number of ad formats. Some of the best examples of
programmatic ad formats include:
Social Display Ads
You can choose from a range of ad experiences, sizes, and formats based on your
The first step in programmatic advertising, for
mobile as well as web platforms, is to build engaging ad experiences that are
tailored to your target audiences. For this, you need a creative management
platform like the Airtory Ad Builder Studio, that allows you to choose from a
wide inventory of ad experiences, rich media elements, etc. and provides
comprehensive features to produce and scale numerous variations of your
creatives for programmatic advertising within moments and requires no technical
expertise. Based on the Data Feeds you build, the ad units can also be further
personalized across varying audience segments in real-time, churning out
thousands of creative variations in no time. The output comes with an ad tag
that is universally compatible and can be implemented directly on the best
programmatic advertising platforms with ease.
The rest of the process involves 3 main platforms
that work together to place your creative in a relevant ad space, using the ad
tag. A Supply-Side Platform (SSP) is used by publishers to open up their ad
space inventory for sales, while advertisers use a Demand-Side Platform (DSP),
which is a platform for automated ad buying and inventory purchase. The third
platform is an ad exchange which facilitates the purchase and sales process
between SSPs and DSPs.
To begin programmatic advertising for a brand, the
first step is optimizing the creative production process for your programmatic
campaigns. Once your Airtory Studio account has been set up, you can start
creating campaigns and adding creatives to them. You can choose from 400+ ad
formats and sizes, and even opt for generic ad creation where you can customize
the ad size. You can use the Build Guide, available in Airtory Studio for
After having selected an ad format, the next step
will include adding creative, video, and rich media assets to build engaging and
interactive creatives for your campaign. Using Data Feeds and other user-data,
these ads can also be scaled and optimized with ease, automatically, and in
real-time, to match user behavior for personalized ad experiences.
On assigning placements to your creatives,
universally compatible ad tags will be generated, which can then be placed on
any programmatic ad platform. You can select your Media Partner at the time of
exporting the tag to add the respective Macro automatically to the ad tag.
Each creative you build will be categorized under a
campaign to facilitate easy performance tracking.
Analyzing metrics allows advertisers to understand
what works for them and what does not. They also offer opportunities to optimize
campaigns in real-time for better overall ROI. Some of the most important
metrics from programmatic advertising platforms that should be tracked include:
The impressions (delivery of your creatives to ad
placements), interactions (how many users were interested enough to click
through), and actions (users that complete the lifecycle aimed for through the
campaign, like reaching the checkout page or making a purchase) are crucial in
defining campaign success.
Ad spend, based on the revenue model chosen (CPM,
CPI, etc.) and ROAS are important metrics here.
Like CPM, CPC, conversions (post click and post
view), conversion rates, CPA, and ROI.
Including reach, viewability, etc.
The metrics that you must track depend on your marketing goals and campaign.
However, with Airtory Studio’s easy access to detailed, real-time reporting,
tracking metrics is no longer a complicated process.