Analyzing metrics allows advertisers to understand
what works for them and what does not. They also offer opportunities to optimize
campaigns in real-time for better overall ROI. Some of the most important
metrics from programmatic advertising platforms that should be tracked include:
The impressions (delivery of your creatives to ad
placements), interactions (how many users were interested enough to click
through), and actions (users that complete the lifecycle aimed for through the
campaign, like reaching the checkout page or making a purchase) are crucial in
defining campaign success.
Ad spend, based on the revenue model chosen (CPM,
CPI, etc.) and ROAS are important metrics here.
Like CPM, CPC, conversions (post click and post
view), conversion rates, CPA, and ROI.
Including reach, viewability, etc.
The metrics that you must track depend on your marketing goals and campaign.
However, with Airtory Studio’s easy access to detailed, real-time reporting,
tracking metrics is no longer a complicated process.