HTML5 is the latest upgraded version of the standard Hypertext Markup Language (HTML) that describes the look and feel of a web page. The technique has been adapted to create high-quality digital ads popularly known as HTML5 ads.
HTML5 ads are similar to web pages but with a creative visual appeal like animation or interactive elements. Further, these ads range in many different sizes and work on different screens.
Advertisers can utilize HTML5 ads to build and deliver unique, engaging, interactive ad experiences that can give better ROI. One of the key benefits of HTML5 ads is that they are highly responsive, making them look great on different screens and web browsers.