Experiences, Not Ads

Leveraging the increasing video completion rates, Airtory introduced interactive end cards to video ads. As the name indicates, adding a carousel interactive ad to the end card showcases various products to the user and a chance to purchase them directly from the ad. These ad experiences are an ideal way to showcase the products which were shown in the video ad.

The Airtory Map unit is ideal for advertisers to point the users in the direction where they can avail their services or purchase their products. The introductory image showcases the product and on user interaction the map is revealed. The dynamically optimized map unit, detects the user’s location and gives directions and ETA to the closest location.

Scratch to Reveal ad experience piques the user’s curiosity by hiding an element of the brand message. The message is revealed only when the user interacts with the ad, increasing the ad engagement and the overall performance of the ad and campaign.

Airtory Native Ads are designed to give a new and interesting spin to Native Ads, which fit in with the website content organically. Glide Native ad is one such ad experience, which reveals the complete ad on user scroll. Different elements such as video can be added as a second step of the interaction, conveying further information to the user.

Airtory’s Wrapper ad experiences have given a new meaning to takeover ad formats. These formats seamlessly integrate with the available ad space around the website content, ensuring 100% share of voice on the page and an option to ad various interactions which would provide further information to the users.