Author: Sonal Agrawal

In display advertising, choosing the right banner ad size is extremely important. By making the right choice you can improve the results of your marketing campaign.

Being aware of the different kinds of ad frauds that are common across the digital landscape is the first step towards ensuring your brand and ad spend are protected.

Behavioral advertising is a technique that lets advertisers and publishers display relevant ads and personalized marketing messages to users by collecting information about their web browsing behavior.

Dynamic creative optimization platform offers advertisers innumerable benefits. Read this article for more details about Dynamic creative optimization platform.

A landing page builder is an extremely helpful tool to create, edit and publish a landing page in no time. Here is your guide to choosing the right landing page builder.

A/B testing is a method of comparing two different ad versions to determine which performs better and garners more engagement.

A self-service advertising platform is a new approach to advertising where the advertiser places its own ads without the assistance of an advertising sales representative.

Trying to identify the best advertising medium for your brand? This blog about the different types of advertising is sure to be of help in that matter.

Online marketing has become a key to reaching potential customers on a large scale. Whether it’s native advertising or some other type, ad campaigns increase user engagement, which leads to better conversion rates. However, figuring out the right target audience, connecting with them, and finally converting them into potential customers via ad campaigns is not that easy.… Continue reading Top 5 Ad Experiences You Need to Include in Your Website Today