Published on: 01 Feb 2023
Reading time: 5 minutes
Whether it is the entire digital landscape as a whole or mobile marketing, banner ads are one of the first ad formats that advertisers used for their digital campaigns. Even today, banner placements are among the most sought-after digital and mobile ad formats, thanks to their high-traffic and high-visibility placements at the front, bottom, or sides of a webpage.
As banner ads have been around for so long, and with a rather fixed range of common banner ad sizes and positions, users have started expecting and, either consciously or subconsciously, ignoring banners automatically. This is referred to as “banner blindness”, which is one of the biggest concerns in banner advertising for marketers today.
Banner ads do not come cheap and with phenomena like banner blindness, marketers stand to lose out on a lot of revenue. Marketers need to get creative with their campaigns and strategies if they want to overcome banner blindness. Using a well-equipped banner ad builder that provides real-time metrics for analyzing consumer behavior, so you can modify campaigns in real-time, utilizing rich media elements in your display ads, coming up with unique and engaging ad campaigns that foster interaction, etc. are things that marketers are already striving to include, but in all this, it’s common to skip over the basics at times.
There is a range of standard banner ad sizes that a marketer must comply with in order to have their ad placed. Experimenting with different display ad sizes and placements can prove to be quite helpful for gaining a better understanding of what works for your brand and what does not.
The banner ad size plays a significant role in how many clicks the ad gets, its visibility, and its impact. Here are the most common banner sizes that you should know about:
Among these standard banner ad sizes, the mobile leaderboard, medium rectangle, leaderboard, and wide skyscraper digital ad sizes are considered to be among the top performing. Other popular digital ad sizes for mobile campaigns include adaptive and smart banners. Adaptive banners are ads where the width of the ad unit is standardized, but the height is adjusted based on the device where the ad is being served in real time. In smart banners, on the other hand, both the width and height of the ad unit are dynamic and are adjusted in real-time based on the user’s device.
Being aware of the standard banner sizes being used today should be followed by an understanding of how they should be used in order to maximize the potential of your mobile campaigns.
Counted among the most interactive and engaging ad formats, rich media ads offer a lot of benefits, which you can avail by keeping these tips in mind:
The most popular placements can be seen everywhere, from websites to streaming devices and apps.
Whether displayed in-line with the video content or shown individually, video ads are the most popular ad format today, regardless of the platform.
Ensuring that certain best practices are followed in your advertising campaigns can go a long way in helping you avoid the common pitfalls and improper ad implementations of campaigns.
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