How to Create HTML5 Banner Ads?

How to Create HTML5 Banner Ads?

Ashwin Krishnakumar
Ashwin Krishnakumar

Chief Technology Officer, Airtory

Published on: 17 May 2021

Reading time: 4 minutes

Adapting to the behaviour of website users/viewers is crucial. Irrespective of the number of devices, types of devices, platforms, and so on, having a compatible banner ad is extremely necessary. If the banner ads on your site aren’t compatible, there are chances that the website on each device may look disoriented. There are various types of banner ads that you can display on your website, however, the latest way of creating banner ads that has been ruling the ad industry is the HTML5 banner ads. Such ads offer the right technology as well as the flexibility that your brand needs to build awareness and increase conversion rate. Additionally, they are also highly compatible, ensuring that they look oriented across all the devices. In this article, you will learn what are HTML5 banner ads, how to create HTML5 banner ads, and the advantages of using them for your brand, products, or services.

Understanding the Concept of HTML5 Banners

The HTML5 ads are a type of web banner advertisements created with the help of HTML5 files. These files can be developed by HTML and CSS codes from scratch or by using specific tools. The main purpose of using them is to offer audiences an attention-grabbing, interactive, and interesting ad viewing experience. One of the biggest advantages of HTML5 ads is that they are highly responsive, which makes them look great on different screens and web browsers. 

Here are the essentials that you need to know before you learn how to make HTML5 banners.

HTML5 is the latest upgrade of the Hypertext Markup Language (HTML), which is the standard language that describes the design and content of all the web pages. It offers an easy and optimal way of making banner ads and proves to be highly beneficial for online advertisements because of its flexibility to display well-oriented banner ads across all devices. You can also create rich media advertising content using HTML technology.

The HTML5 ads allow both the publisher and advertiser to develop ad campaigns that are easily adaptable through banners and those that fit across all the platforms. Knowing how to make HTML5 ads, will also help you save time from cloning a hundred versions of the same ad, thereby reducing the chances of errors while enhancing the production of your website banners. Adding to this, HTML5 banner ads also offer you the flexibility of adjusting the text, images, videos, as well as JavaScript, making them editable as per the requirements. The HTML5 ads can also dynamically optimise themselves, which makes the ad look oriented and accurate without loss of any functionality.

How to Create HTML5 Banner Ads?

After the end of Flash era, the responsibility of creating high quality interactive ads was passed on to HTML5. Here is how to make use of HTML5 to create banner ads that are robust in performance.

There are several web applications that can help you in designing and building quality HTML5 ads with their integrated visual and code interface. In this process, you will have to either write these codes from scratch or take the help of a developer who has hands-on experience in creating HTML and CSS codes. Besides, you can also use various templates available on the web application to support the design of the banner ads and then write the codes accordingly. While this process of how you can create HTML5 banners to strive digitally seems interesting, it can be a little time-consuming. Owing to this, a lot of marketers and advertisers opt for creative management platforms like Airtory that come with an ad creator function, allowing them to build high performing HTML5 banner ads in much lesser time. These creative management platforms take care of everything right from the coding to making the banner ads interactive and responsive with the help of various tools and rich media elements. 

Benefits of Creating HTML5 Banner Ads

Now that you know how to create HTML5 banner ads; here are some of the benefits that you should know of:

1. Quickly Grab Audience Engagement

HTML5 banner ads enable advertisers to include various engaging elements in their ad which drives audience engagement. Such as revealing experiences, quizzes, carousels, and many more. They further give advertisers the flexibility to explore creative ideas within the same limited ad space. This, in turn, helps them quickly grab attention, leading to better brand recall and ad performance in terms of user engagement, time spent on the ad, and lastly CTR.

2. Bring Out Creativity

It is said that creativity and HTML5 ads go hand-in-hand. This holds true, as they allow advertisers and marketers to be more creative in terms of graphics, text and images. Additionally, HTML5 ads also enable them to add advanced animation, user-initiated engagement, and video elements to the banner, thereby enhancing the creativity and ensuring to deliver quality ad experiences. This is one of the best advantages that you will get if you know how to make HTML5 ads. 

3. Improve Click Through Rate

Another benefit of creating HTML5 banner ads is that they help is improving the website’s click-through rate (CTR). As the engagement improves, the CTR automatically improves, which benefits other vital metrics in the future. This also helps in improving the quality score of your web ad, reduce cost-per-click (CPC), lead to more conversions, and much more.

Adding to these, the HTML5 ads also have a dynamic creative system that helps in facilitating smooth engagement of the audiences by responding accurately to all the people across the globe, irrespective of their device, browser, or operating system.

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