Author: Julian Frachtman

Demand-side platforms, or DSPs, are among the most common options to purchase ad spaces. By keeping a few things in mind, you can easily maximize your ROI.

There are several ways in which advertisers can improve their returns on ad spend to ensure the success of their digital marketing campaigns.

Contextual advertisement uses AI and deep-learning algorithms to determine which content is most relevant to users when placing an ad. It is important because it ensures ads’ relevancy and enhances the consumer experience.

Enhance your marketing efforts with social display ads and reach new audiences with posts that have already proven to be effective. Social display ads are automated social media posts that are recreated as display banner ads for other platforms.

Build ads with the best advertising software. Read this blog to learn more about ad creation, management and delivery software.

Creative interactive ads: Read this blog to know more about Creative interactive ads and it’s benefits to the brand.

Online video ads have become one of the most preferred forms of advertising for a majority of advertisers owing to the plethora of benefits that the online advertising format has to offer.

Understanding advertising revenue and its various aspects comprise the first step to the effective monetization of any digital asset, like a website or mobile app.

Dynamic creative optimization can help brands increase their digital marketing ROI through personalized ad experiences.

There’s a lot that goes into building a digital ad campaign. Let this blog be your guide to doing that easily and effortlessly.