Published on: 10 Aug 2022
Reading time: 4 minutes
In today’s fast-paced world, it is evident that video ads are driving consumer attention much better as compared to other forms of advertising. Whether it is for education, entertainment, or advertising, it is easy to see that consumers prefer their content in video formats. More and more advertisers are now catching on to the fact that an interesting and high-quality video can bring in a lot of engagement for brands. When done right, video advertising has the ability to drive sales, build brand image, and improve conversion rates.
Today, online video advertising is proving to be a powerful tool for marketing strategies, one that is able to grab user attention better than ever before.
It is not that difficult to see why video has become so popular today. Videos are engaging and versatile formats that are easy to digest and can provide users with a lot of information in a short period of time, in a much more interesting manner as compared to text or other static content formats.
Videos incorporate audio as well as visual elements to create content that appeals to multiple senses, which ensures that they can not only grab a user’s attention but hold on to it as well. This is also the reason why videos are so successful as educational tools, a fact that is now being harnessed by an increasing number of marketers to improve brand connection.
With the sheer number of choices available in almost every sphere, the time for pitching products and services is long gone, and the market is consistently seeing a shift towards a more customer-centric approach. Most users love watching how-to videos, product demos, and other informational content, which also helps build strong affiliations with brands.
Integrating video into marketing strategies can go a long way in helping ensure the success of digital campaigns, especially for small, local businesses, that don’t have budgets to match the bigger brands of their industry.
Online advertising using videos can drive serious revenue for businesses. Compelling video ads can influence consumer buying behavior, persuading them to convert into potential leads. One of the most effective ways of communicating your brand’s message, online video advertising can help build awareness and improve sales.
A well-tailored, SEO-optimized video with a relevant thumbnail and quality content can bring a great amount of organic traffic. Online videos must maintain a balance between the latest trends and the right keywords to rank high in online searches.
Increased internet penetration has driven a significant increase in the consumption of video ads. They can now be accessed from several devices even, on the go. What’s more, consumers nowadays are more used to watching online video ads as compared to ads on the more traditional broadcast mediums, like while watching TV.
The more a brand educates the consumers through online video ads, the more it helps build strong relationships with consumers. Modern audiences expect more information in less time. That is why they prefer crisp video content that can explain a lot in a jiffy. More and more brands are integrating explainer videos on their websites to help customers understand the brand better.
Even though videos are a highly favored content format in advertising, content is still the most crucial factor that decides the success of a digital ad campaign. A key benefit of video advertising is that a well-made video with good content and information to deliver to users will be easily noticeable on social media feeds, regardless of whether it has been posted by a big brand or a startup.
The established preference of users for video formats, the widespread adaptation of mobile devices, and the easy accessibility of high-speed internet have resulted in the introduction of several advancements and innovations, of which the rising number of OTT platforms has to be one of the most important. Today, almost everyone streams videos on at least one OTT platform, and the way people look at entertainment has changed completely.
For advertisers and marketers, OTTs can be brand-new online video advertising platforms for reaching out to their target audience. As the amalgamation of broadcast television and the internet changed the way users consume content and interact with it, marketers have new options for communicating with their audience. Pre-roll video ads, out-stream video ads, and interactive advertising are some examples of the same.
Online video ads can also be designed with interactive elements for OTT platforms like Disney, HBO NOW, YouTubeTV, Hulu, Amazon Prime Video, AppleTV+, and more, for even more improved audience engagement.
While video advertising has always been a relatively known concept, the advancements in technology and increased internet penetration have accelerated its use - online video advertising is proving to be a powerful tool in marketing strategy. With video traffic expected to increase manifolds in the near future, online video advertising is here to stay, and social media, as well as OTT platforms, are en route to becoming significant hotspots for driving video ad distribution.
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