Author: Ashwin Krishnakumar

In today’s rapidly evolving digital environment, the integration of AI in ads has sparked a revolutionary transformation in marketing. Advanced AI technology has fundamentally altered how brands promote their products, introducing new methods for targeting and engaging with audiences. There are several applications of AI in ads, including creating engaging creatives and copies, optimizing budgets,… Continue reading All You Need to Know About Using AI in Ads

In the dynamic digital marketing landscape, standing out from the crowd has become a little difficult, which is why advertisers are continuously seeking innovative ways to reach their audience, capture their attention, and leave a lasting impression. Users are bombarded with advertising messages at every turn, and static ads can easily get lost in the… Continue reading Your Guide to Creating Animated Ads

There are several ads that people see in their lifetime that make a huge impact on them and live in their heads rent-free. Even people who were not fond of milk or other dairy products remember the iconic ‘Got Milk?’ campaign, which is one of the best examples of persuasive advertising. Persuasive advertising is not… Continue reading How to Ensure Your Marketing Strategies Are Persuasive

Have you ever found yourself scrolling on the internet endlessly, barely noticing any ads that appear in between? That is a challenge that every marketer faces in the current era where the internet is constantly updated with new content. No matter how great an ad is, it will not catch your attention if there is… Continue reading Your Guide to Creating Attention-Grabbing Ads

The increasing instances of mobile device usage have led to a need for advertisers to evolve and adapt quickly to the mobile environment and the shifting user demographics. Furthermore, challenges like ad-blocking technologies, ad fatigue, banner blindness, etc. have become very common, which means that advertising strategies need to evolve and grow constantly in order… Continue reading Harness the Power of Playable Ads for Your Digital Advertising Campaigns

Personalization has become the need of the hour in digital marketing campaigns, with more and more brands starting to leverage data for creating tailored ad experiences for their target audience. The use of data enables advertisers to generate effective ads that are more relevant and engaging. However, launching successful ad campaigns depends significantly on the… Continue reading Top Way for Advertisers to Leverage First-Party Data in Personalized Marketing

Creating and launching digital ad campaigns involves a lot of effort. It is not all about just coming up with new ideas, as the production process for creating ad units based on the new ideas can also be quite lengthy. Apart from this, scaling ads for serving across various platforms and channels is yet another… Continue reading Efficiently Scaling Ad Production with Creative Automation

Across the world, businesses are constantly looking for new ways to generate leads and convert them into loyal customers. With new digital marketing trends being introduced every other day, brands are always playing catch up. As a result, reaching their target audience and retaining existing customers is becoming more of a challenge. Nevertheless, there are… Continue reading 4 Common Types of CTAs Advertisers Can Use to Boost User Engagement

Gone are the days when ad campaigns used to be hit-or-miss concepts. Thanks to easy access to online advertising statistics, determining the success of an ad campaign is not a challenge anymore. From market research to campaign testing, social media advertising, or TV advertising, statistics play a major role in all aspects of advertising. In… Continue reading The Undeniable Importance of Statistics in Advertising

Generally served across mobile apps and websites, interstitial ads are quite common in digital marketing and almost everyone comes across one at some point or the other. Interstitial advertising has managed to earn a name for itself, proving to be a highly effective and popular ad format that comes with high revenue generation potential. However,… Continue reading Interstitial Ads: Best Practices for Maximizing ROI