What is mobile advertising? Mobile advertising refers to the different forms of ads that you see on your smartphones and other mobile devices, meant for customer interaction and brand engagement.
During the initial shift from print to digital advertising, publishers adopted print media practices to monetize their ad space. While it did facilitate a decent start by letting them sell some of their advertising space via direct sales, with time they realized that the existing model would not be able to give long-term results. Digital […]
Used by online marketers to learn about user engagement; ad trackers are quintessential. Read this blog to know what is an ad tracker and how it works.
A web server helps in storing online ads and delivering them to various websites – here is a detailed explanation of what an ad server is and how it works.
Get tips on how to create HTML 5 banner ads and learn their benefits for your online brand building.
Programmatic advertising is the go-to way for buying and selling media spots online. Read this guide made by experts at Airtory to learn more about it!
Rich media ads are one of the most optimal ways to garner engagement. Read this post to learn what makes rich media ads special!