Author: Ashwin Krishnakumar

The increasing instances of mobile device usage have led to a need for advertisers to evolve and adapt quickly to the mobile environment and the shifting user demographics. Furthermore, challenges like ad-blocking technologies, ad fatigue, banner blindness, etc. have become very common, which means that advertising strategies need to evolve and grow constantly in order… Continue reading Harness the Power of Playable Ads for Your Digital Advertising Campaigns

Personalization has become the need of the hour in digital marketing campaigns, with more and more brands starting to leverage data for creating tailored ad experiences for their target audience. The use of data enables advertisers to generate effective ads that are more relevant and engaging. However, launching successful ad campaigns depends significantly on the… Continue reading Top Way for Advertisers to Leverage First-Party Data in Personalized Marketing

Creating and launching digital ad campaigns involves a lot of effort. It is not all about just coming up with new ideas, as the production process for creating ad units based on the new ideas can also be quite lengthy. Apart from this, scaling ads for serving across various platforms and channels is yet another… Continue reading Efficiently Scaling Ad Production with Creative Automation

Across the world, businesses are constantly looking for new ways to generate leads and convert them into loyal customers. With new digital marketing trends being introduced every other day, brands are always playing catch up. As a result, reaching their target audience and retaining existing customers is becoming more of a challenge. Nevertheless, there are… Continue reading 4 Common Types of CTAs Advertisers Can Use to Boost User Engagement

Gone are the days when ad campaigns used to be hit-or-miss concepts. Thanks to easy access to online advertising statistics, determining the success of an ad campaign is not a challenge anymore. From market research to campaign testing, social media advertising, or TV advertising, statistics play a major role in all aspects of advertising. In… Continue reading The Undeniable Importance of Statistics in Advertising

Generally served across mobile apps and websites, interstitial ads are quite common in digital marketing and almost everyone comes across one at some point or the other. Interstitial advertising has managed to earn a name for itself, proving to be a highly effective and popular ad format that comes with high revenue generation potential. However,… Continue reading Interstitial Ads: Best Practices for Maximizing ROI

A while ago, the world wide web presented a brand-new landscape for advertisers to reach their audience and significantly expanded the tools at their disposal for the same. User data that is gathered online, with people regularly sharing their personal details and internet cookies tracking the clicks, contributed towards helping advertisers enhance their marketing capabilities… Continue reading The Way Forward for Targeted Advertising Amidst New Privacy Laws

An ad exchange is one of the efficient ways of buying and selling ad inventory, where the platform connects advertisers and publishers on a single platform. It allows advertisers to buy ad spaces available across multiple websites.

Header bidding is an advanced programmatic advertising technique. With a number of benefits, it has become one of the most popular methods to sell ad inventory.

Gender inequality is an issue that unfortunately plagues society very prevalently. While progress has been made to diminish the gap, we as a society are still far behind. However, if we all contribute in any small way possible, the gap will be closed faster and more efficiently.  To celebrate the 10th anniversary of the International… Continue reading Airtory Celebrates the International Day of the Girl Child