4 Common Types of CTAs Advertisers Can Use to Boost User Engagement

4 Common Types of CTAs Advertisers Can Use to Boost User Engagement

Ashwin Krishnakumar
Ashwin Krishnakumar

Chief Technology Officer, Airtory

Published on: 16 Aug 2023

Reading time: 4 minutes

Across the world, businesses are constantly looking for new ways to generate leads and convert them into loyal customers. With new digital marketing trends being introduced every other day, brands are always playing catch up. As a result, reaching their target audience and retaining existing customers is becoming more of a challenge. Nevertheless, there are many tried and tested ways to make a business succeed. If you are also wondering how to get the attention of your customers (existing and potential ones), the answer is here. Placing a prominent call-to-action is the best way to keep them interested and convert them into actual leads.

What is a call-to-action?

The call to action can be defined as a key element on a webpage or digital ad that tells a user what action needs to be taken next. Without a clear CTA, the user will not get an idea of what needs to be done in order to make a purchase or sign up for the service that is being offered. As a result, the chances are high that he or she will leave the webpage without taking the desired action. This is also the reason why a CTA is considered one of the most critical components of an advertising campaign. Some of the common CTA examples are ‘Book Now’, ‘Get the Best Offers Today’, 'Learn More', etc.

In today’s highly competitive landscape, it is important that brands use a prominent and unique call-to-action. This helps you create a smooth browsing experience for your users while reducing friction in moving them down the sales funnel.

4 Types of CTAs Every Brand Should Use

There are many different types of call-to-action buttons you can choose from. Here are some of the most common ones:

Lead Generation CTA: As the name suggests, this is an eye-catching call-to-action button that is used to prompt users to take action and convert them into potential leads. The best way to use a lead-generation CTA is to pair it with a valuable incentive. These things simply work as a lead magnet, and in exchange, you can ask for the user’s email address or mobile number. These CTA buttons can be placed on an ad in such a way that users notice it immediately. The best examples for this call to action include ‘avail best offers now’, making an offer, providing a free trial, etc. 

Event Promotion CTA: As the name suggests, this type of CTA button is used to promote any upcoming events that your targeted audience may be interested in. These events can be either online or offline. This type of CTAs can help you gather the contact information of users who are interested by prompting them to register themselves. Some examples of such CTAs are ‘Book Now’, ‘Register Yourself Today’, etc.

Social Sharing CTA: These types of CTA buttons prompt visitors to share the webpage link on social media platforms. They are commonly used for blogs, articles, videos, etc., and can be done by simply using a social sharing widget. Some of the common examples are ‘share with your friends now’, ‘click to share with others’, etc.

Lead Nurturing CTA: Somewhat similar to lead-generating CTAs, lead nurturing call-to-action buttons are used to attract visitors and make them try your services. The best examples of these CTAs are the ‘Free Trial’ or ‘Request a Demo’ buttons.

Things to Keep in Mind

Here are a few important things that you need to keep in mind in order to come up with compelling call-to-action ideas:

  • The appearance of a CTA is one of the first things that grabs a visitor’s attention. This is why it is important to choose an eye-catching design with bright colors for the call-to-action button.
  • Another important thing is the visibility of the CTA button. It should be the most noticeable element on the page or ad, with the right font size and thoughtful placement.
  • A CTA should always mention a clear benefit that the visitor will get after clicking on that button. Some good call-to-action button examples are ‘Sign Up’, ‘Register Now’ etc.
  • A good call to action should be short and crisp. Always avoid using long phrases and sentences for CTAs and use small, catchy words instead.
  • With so many different things available on the internet, users can get easily distracted. This is why it is important to create a strong sense of urgency through the CTA. Some good examples of such call-to-action buttons are ‘Avail Offer Now’, ‘Book Today’, etc.

There is no denying the fact that a great CTA can help a business attract more customers and take it to new heights of success. However, it is important to choose the right type of design and language to make a lasting impression on visitors. If you are struggling to create compelling ads with attention-grabbing CTAs, you can take help from Airtory’s ad management solutions. Here, we offer easy-to-use tools that you can use to create effective and great-looking ads effortlessly. 

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