Published on: 16 Aug 2023
Reading time: 3 minutes
Generally served across mobile apps and websites, interstitial ads are quite common in digital marketing and almost everyone comes across one at some point or the other. Interstitial advertising has managed to earn a name for itself, proving to be a highly effective and popular ad format that comes with high revenue generation potential. However, in digital advertising, the interstitial ad format must be used with extreme caution, ensuring that you preserve the user’s experience and browsing journey to deliver an engaging ad experience without becoming an annoying distraction.
First gaining renown among digital ad formats for mobile, interstitial ads refer to ads that cover the entire interface of the mobile screen or the webpage. However, instead of appearing in-between and covering the game, app, or webpage, interstitial ads show up at points of natural transition in the content or game. For example, interstitial ads may appear as a user is moving between levels in a game or is moving from one page to the next.
These ads can include various types of elements, ranging from plain text ads to rich media ads with image and video elements as well. Earlier, it was only mobile apps where interstitial ads could be seen, but with the many benefits they had to offer, the ad format has been widely accepted and interstitial advertising can be seen across websites and web browsers as well.
Interstitial video ads have several benefits to offer, including:
With great advantages come great risks as well. Incorrect application, usage, or placement of interstitial video ads can also be quite disadvantageous. This can include interrupting the user experience and becoming a bothersome occurrence, which causes people to leave the app or website or even attracting penalties for failing to comply with applicable recommendations and guidelines.
Ensuring certain best practices for your interstitial video, display, or rich media ad campaigns can help ensure high ROI while making sure you avoid the challenges and pitfalls of the same:
Some things that all advertisers will do well to AVOID:
Interstitial advertising can be an engaging way to get your message across to your audience and can help overcome several marketing hurdles of the day. However, for the best results, it is important that advertisers use nothing but the best ad creation software, like Airtory, which allows them to not only create engaging ad experiences but also allows them to track ad performance in real-time, so changes can also be made in real-time to the live campaign to ensure success in digital marketing.
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