Author: Ashwin Krishnakumar

A while ago, the world wide web presented a brand-new landscape for advertisers to reach their audience and significantly expanded the tools at their disposal for the same. User data that is gathered online, with people regularly sharing their personal details and internet cookies tracking the clicks, contributed towards helping advertisers enhance their marketing capabilities… Continue reading The Way Forward for Targeted Advertising Amidst New Privacy Laws

An ad exchange is one of the efficient ways of buying and selling ad inventory, where the platform connects advertisers and publishers on a single platform. It allows advertisers to buy ad spaces available across multiple websites.

Header bidding is an advanced programmatic advertising technique. With a number of benefits, it has become one of the most popular methods to sell ad inventory.

Gender inequality is an issue that unfortunately plagues society very prevalently. While progress has been made to diminish the gap, we as a society are still far behind. However, if we all contribute in any small way possible, the gap will be closed faster and more efficiently.  To celebrate the 10th anniversary of the International… Continue reading Airtory Celebrates the International Day of the Girl Child

Display advertising and programmatic advertising are two commonly-used terms in digital marketing. Read the blog to know what they are and how you can use them to benefit your brand.

Have you been wondering what an in-stream video ad is and how it can help to boost your user engagement? Read on to know all about it.

Ads can be more effective when customers see them at the right frequency in the right places. Know how you can do it right.

Capturing the attention of audiences in today’s digital age is anything but easy. There are millions of websites, applications, and digital properties across channels evolving each day, every day. Read about effective programmatic advertising in this blog.

Offering numerous benefits, real-time bidding is slowly becoming one of the most preferred methods for purchasing digital ad inventories.

Retargeting is a special approach to marketing that lets you target users who have already interacted with your brand but are yet to make a purchase.