Author: Ashwin Krishnakumar

Display advertising and programmatic advertising are two commonly-used terms in digital marketing. Read the blog to know what they are and how you can use them to benefit your brand.

Have you been wondering what an in-stream video ad is and how it can help to boost your user engagement? Read on to know all about it.

Ads can be more effective when customers see them at the right frequency in the right places. Know how you can do it right.

Capturing the attention of audiences in today’s digital age is anything but easy. There are millions of websites, applications, and digital properties across channels evolving each day, every day. Read about effective programmatic advertising in this blog.

Offering numerous benefits, real-time bidding is slowly becoming one of the most preferred methods for purchasing digital ad inventories.

Retargeting is a special approach to marketing that lets you target users who have already interacted with your brand but are yet to make a purchase.

How important a role can a Creative Management Platform play in your advertising efforts? This blog tells it all.

With many types of landing pages available it is important to understand your options before you can choose the right one for your campaign.

The Parallax effect is a popular design feature that is used for making digital ads, offering a sense of depth on scrolling.

Ad servers are known to be a one-stop solution for advertisers and publishers to create high-quality ads in a jiffy. But, how to find the right ad server for your business? Learn here.