The Way Forward for Targeted Advertising Amidst New Privacy Laws

A while ago, the world wide web presented a brand-new landscape for advertisers to reach their audience and significantly expanded the tools at their disposal for the same. User data that is gathered online, with people regularly sharing their personal details and internet cookies tracking the clicks, contributed towards helping advertisers enhance their marketing capabilities… Continue reading The Way Forward for Targeted Advertising Amidst New Privacy Laws

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Airtory Celebrates the International Day of the Girl Child

Gender inequality is an issue that unfortunately plagues society very prevalently. While progress has been made to diminish the gap, we as a society are still far behind. However, if we all contribute in any small way possible, the gap will be closed faster and more efficiently.  To celebrate the 10th anniversary of the International… Continue reading Airtory Celebrates the International Day of the Girl Child

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7 Most Effective Types of Programmatic Ads

7 Most Effective Types of Programmatic Ads

Capturing the attention of audiences in today’s digital age is anything but easy. There are millions of websites, applications, and digital properties across channels evolving each day, every day. Read about effective programmatic advertising in this blog.

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Retargeting Ads: Definition, Types, and Benefits

Retargeting is a special approach to marketing that lets you target users who have already interacted with your brand but are yet to make a purchase.

Retargeting is a special approach to marketing that lets you target users who have already interacted with your brand but are yet to make a purchase.

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