Author: Sonal Agrawal

The many advancements in digital marketing, like the introduction of social display advertising, have changed the digital landscape forever. Of the many advancements, the use of rich media ads in advertising campaigns has become one of the most popular and commonly used strategies. In order to stay ahead of the competition, advertisers must strategize new… Continue reading The Correct Way to Use Advertising Fallacies in Your Rich Media Ad Campaigns

As we are ushered into the digital era, our reliance on the World Wide Web has increased. With more users spending the majority of their time browsing different websites online, advertisers have leveraged this opportunity to advertise and promote their brand on these websites in the hopes of increasing brand visibility and driving sales. Thus,… Continue reading Overcoming Banner Blindness

Rich media ads have changed the face of advertising with the many benefits they offer. However, to get the best out of them, it is important to pay attention to all aspects of the rich media ad – including the copy. The ad copy plays a pivotal role in capturing attention, conveying value, and driving… Continue reading Perfect Your Rich Media Campaigns with the Right Copy

Product advertising is a powerful tool for advertisers to educate consumers, and it is crucial for the success and growth of any brand. Regardless of whether a brand only has a few custom promotional products or services on offer or whether they have an entire repertoire of offerings, it is important to market products and… Continue reading Maximize Sales with the Right Product Advertising Strategy in Place

In today’s time, businesses are getting more and more focused on driving traffic to their websites. This increases their chances of getting enough leads that can be used to achieve higher conversion rates. But driving traffic to the website is only half the battle. Getting more out of existing traffic and leads can propel businesses… Continue reading Here’s How Conversion Rate Optimization Can Drive Business Growth

In targeted advertising, geotargeting is a very important aspect. In marketing, geotargeting is based on a user’s location, unlike behavioral targeting, which is based on a user’s past behavior. If you want to reach users who are physically near the location of a business or an event, advertising using geotargeting can help you. Traditional methods… Continue reading Why Geo-Targeting is Important for Your Digital Campaigns

Have you ever visited a website and noticed bits of other content pieces with topics that seemed like the main piece of content? You were probably seeing a native advertisement. A native ad is simply an alternative to banner ads that are slightly camouflaged as content, but the website visitors seem to pay attention to… Continue reading Best Practices To Follow In Native Advertising

In today’s fast-paced digital landscape, manually managing the digital advertising sprawl is no longer practical and sustainable. To churn out better ad experiences and increase ROIs, brands increasingly look for automated and multi-channel advertising software to cater to numerous audiences and devices. A creative management platform, or CMP, is a mini production agency for brands… Continue reading 6 Things Advertisers Must Look for in a Creative Management Software

As a publisher, you need to constantly look for new ways to engage your audience, thereby driving increased revenue. This also means that the ad inventory you put out for sale to your advertisers should be a value add to the audience’s browsing experience rather than a discordant distraction. Keeping with this line of thought,… Continue reading Why Publishers Need to Add Parallax Ads to Their Inventory

It is not uncommon for people to come across online ads for things they had been looking at recently online or things they may have been researching about. Even in earlier times, just because an ad was served in a magazine or shown on TV, it did not mean that there was no targeting involved.… Continue reading How Personalized Ads Can Help Improve Your Digital Marketing Campaign