Author: Sonal Agrawal

Product advertising is a powerful tool for advertisers to educate consumers, and it is crucial for the success and growth of any brand. Regardless of whether a brand only has a few custom promotional products or services on offer or whether they have an entire repertoire of offerings, it is important to market products and… Continue reading Maximize Sales with the Right Product Advertising Strategy in Place

In today’s time, businesses are getting more and more focused on driving traffic to their websites. This increases their chances of getting enough leads that can be used to achieve higher conversion rates. But driving traffic to the website is only half the battle. Getting more out of existing traffic and leads can propel businesses… Continue reading Here’s How Conversion Rate Optimization Can Drive Business Growth

In targeted advertising, geotargeting is a very important aspect. In marketing, geotargeting is based on a user’s location, unlike behavioral targeting, which is based on a user’s past behavior. If you want to reach users who are physically near the location of a business or an event, advertising using geotargeting can help you. Traditional methods… Continue reading Why Geo-Targeting is Important for Your Digital Campaigns

Have you ever visited a website and noticed bits of other content pieces with topics that seemed like the main piece of content? You were probably seeing a native advertisement. A native ad is simply an alternative to banner ads that are slightly camouflaged as content, but the website visitors seem to pay attention to… Continue reading Best Practices To Follow In Native Advertising

In today’s fast-paced digital landscape, manually managing the digital advertising sprawl is no longer practical and sustainable. To churn out better ad experiences and increase ROIs, brands increasingly look for automated and multi-channel advertising software to cater to numerous audiences and devices. A creative management platform, or CMP, is a mini production agency for brands… Continue reading 6 Things Advertisers Must Look for in a Creative Management Software

As a publisher, you need to constantly look for new ways to engage your audience, thereby driving increased revenue. This also means that the ad inventory you put out for sale to your advertisers should be a value add to the audience’s browsing experience rather than a discordant distraction. Keeping with this line of thought,… Continue reading Why Publishers Need to Add Parallax Ads to Their Inventory

It is not uncommon for people to come across online ads for things they had been looking at recently online or things they may have been researching about. Even in earlier times, just because an ad was served in a magazine or shown on TV, it did not mean that there was no targeting involved.… Continue reading How Personalized Ads Can Help Improve Your Digital Marketing Campaign

In display advertising, choosing the right banner ad size is extremely important. By making the right choice you can improve the results of your marketing campaign.

Being aware of the different kinds of ad frauds that are common across the digital landscape is the first step towards ensuring your brand and ad spend are protected.

Behavioral advertising is a technique that lets advertisers and publishers display relevant ads and personalized marketing messages to users by collecting information about their web browsing behavior.