Author: Julian Frachtman

The limitations of third-party cookies being blocked pose several challenges for digital marketers and advertisers. However, despite the significant role that cookies have been playing in helping brands reach their target audience in marketing campaigns for so long, the phasing out of cookies is also driving the development of new targeting alternatives that can not… Continue reading Targeting without Third-Party Cookies

In digital marketing, clicks and impressions form extremely crucial performance metrics that are vital for advertisers to track. Using online digital ad platforms, it has become very easy for advertisers to track such metrics. However, when it comes down to it, despite clicks being very important, all they can tell you about is how many… Continue reading Understanding Cost Per Acquisition

Building creative rich media ads with captivating content is an important part of any digital marketing campaign. However, to make the most of a company’s advertising budget, it’s crucial to track the success of marketing campaigns as well through key performance indicators (KPIs). These performance metrics or KPIs help businesses gauge the effectiveness of their… Continue reading The Role of CPM in Business Marketing

In recent times, responsive display ads have become a valuable part of any digital marketer’s arsenal, thanks to the multitude of benefits they have to offer.

Now more than ever, businesses are investing in digital marketing since the technology at their disposal gives advertisers more visibility than ever before. The transparency given by digital advertising platforms allows advertisers to reach a larger audience than traditional advertising methods. As more traditional brands hop onto the digital bandwagon, the importance of digital advertising… Continue reading How to Maximize Returns from Campaigns on Digital Advertising Platforms

Social display ads can help brands up their game on social media and generate quality leads to drive revenue through programmatic buying.

Demand-side platforms, or DSPs, are among the most common options to purchase ad spaces. By keeping a few things in mind, you can easily maximize your ROI.

There are several ways in which advertisers can improve their returns on ad spend to ensure the success of their digital marketing campaigns.

Contextual advertisement uses AI and deep-learning algorithms to determine which content is most relevant to users when placing an ad. It is important because it ensures ads’ relevancy and enhances the consumer experience.

Enhance your marketing efforts with social display ads and reach new audiences with posts that have already proven to be effective. Social display ads are automated social media posts that are recreated as display banner ads for other platforms.