Author: Julian Frachtman

Today, the online landscape has become one of the best mediums for brands to reach their audiences, create brand awareness, and drive conversions. However, as the internet is getting increasingly crowded, using popular ad formats like rich media ads and implementing certain best practices and digital advertising techniques is not only beneficial but crucial for… Continue reading Best Practices for Digital Marketing

In today’s fast-paced world, where every brand is trying hard to stand out, online advertising has become crucial for success. Any successful marketing strategy is incomplete without digital advertising. It helps businesses reach out to a wider audience, increasing the overall conversion rate. Digital marketing is among the types of online advertising that involves conceptualizing,… Continue reading Understanding the Different Types of Advertising

As the digital landscape gets more and more crowded, brands require a strong online presence to get noticed. Furthermore, it has become more important than ever before to stand out from the noise of the digital crowd and connect with your audience to stay relevant. It is not about running more digital marketing campaigns, but… Continue reading Elevate Your Digital Marketing Strategies with the Right Advertising Platform

This is a digital age where more and more people are moving online for most of their needs. An increasing number of people are also shopping online than ever before. The shift to online shopping was already underway, but the COVID-19 pandemic and resultant lockdowns across the world acted as accelerants for the shift. This… Continue reading Types of Rich Media Ads to Improve Retail Media Network Campaigns

The limitations of third-party cookies being blocked pose several challenges for digital marketers and advertisers. However, despite the significant role that cookies have been playing in helping brands reach their target audience in marketing campaigns for so long, the phasing out of cookies is also driving the development of new targeting alternatives that can not… Continue reading Targeting without Third-Party Cookies

In digital marketing, clicks and impressions form extremely crucial performance metrics that are vital for advertisers to track. Using online digital ad platforms, it has become very easy for advertisers to track such metrics. However, when it comes down to it, despite clicks being very important, all they can tell you about is how many… Continue reading Understanding Cost Per Acquisition

Building creative rich media ads with captivating content is an important part of any digital marketing campaign. However, to make the most of a company’s advertising budget, it’s crucial to track the success of marketing campaigns as well through key performance indicators (KPIs). These performance metrics or KPIs help businesses gauge the effectiveness of their… Continue reading The Role of CPM in Business Marketing

In recent times, responsive display ads have become a valuable part of any digital marketer’s arsenal, thanks to the multitude of benefits they have to offer.

Now more than ever, businesses are investing in digital marketing since the technology at their disposal gives advertisers more visibility than ever before. The transparency given by digital advertising platforms allows advertisers to reach a larger audience than traditional advertising methods. As more traditional brands hop onto the digital bandwagon, the importance of digital advertising… Continue reading How to Maximize Returns from Campaigns on Digital Advertising Platforms

Social display ads can help brands up their game on social media and generate quality leads to drive revenue through programmatic buying.