Author: Ashwin Krishnakumar

How important a role can a Creative Management Platform play in your advertising efforts? This blog tells it all.

With many types of landing pages available it is important to understand your options before you can choose the right one for your campaign.

The Parallax effect is a popular design feature that is used for making digital ads, offering a sense of depth on scrolling.

Ad servers are known to be a one-stop solution for advertisers and publishers to create high-quality ads in a jiffy. But, how to find the right ad server for your business? Learn here.

Ad tags are an important aspect of how we optimize online ads for our target audience. Find out more in this blog.

Let’s start with what Mobile Display Advertising is. Any type of advertising that occurs on mobile devices such as smartphones and tablet computers is referred to as mobile advertising. Companies may advertise on these devices by sending text advertising through SMS or by placing banner ads on a mobile website. Mobile advertisements come in all… Continue reading Best Mobile Ad Formats for Display Advertising Campaigns

What is mobile advertising? Mobile advertising refers to the different forms of ads that you see on your smartphones and other mobile devices, meant for customer interaction and brand engagement.

Attracting the target audience is the primary focus of marketing, which is why strategies for the same need to keep evolving with time. According to recent trends in marketing, more and more brands are now shifting their attention to the many accolades of rich media, which by definition, involves several interactive elements. Offering benefits like… Continue reading The Secret Behind the Success of Rich Media Ads

Mobile ads are the answer from the advertising world to the consumers hooked on to their mobile screens. Investing the ad spend in a strategic mobile advertising campaign is considered to be an effective and profitable digital marketing strategy, owing to the fact that mobile users spend most of their mobile usage time browsing the… Continue reading How to Choose the Best Ad Placement for Mobile Ads

During the initial shift from print to digital advertising, publishers adopted print media practices to monetize their ad space. While it did facilitate a decent start by letting them sell some of their advertising space via direct sales, with time they realized that the existing model would not be able to give long-term results. Digital… Continue reading What is an Ad Network and How Does it Work?