Video Advertising

How to Make High-Quality Video Ads That Grab Attention

Sonal Agrawal
Sonal Agrawal

Director of Growth, Airtory

Published on: 17 May 2021

Reading time: 5 minutes

If you think that video ads are the right thing to do for your business, then you are at the right place. The following article enlists the essentials of how to make video ads that can keep audiences glued until the last minute. 

People watch countless hours of video content whether it is a makeup tutorial or an upcoming blockbuster movie trailer. They simply engage online with the world just through videos. If we go by the statistical reports, in 2020, 96% of people increased their online video consumption, and 9 out of 10 viewers showed their willingness to watch more. Several surveys have also predicted that in 2021, viewers will tend to spend as much as 100 minutes per day watching online videos. (Source) 

With such an enormous amount of video content consumption online, marketers are seeing video ads as an incredibly effective digital marketing strategy for brands to increase online traffic on their websites and boost conversions. However, when one is investing their time and money in making video ads, they would want their ads to bear the fruits in the form of traffic and conversions. This is where the essentials of how to create video advertisements (ads) come into play. These are the key factors that help brands and marketers create high-quality video ads that make every second count. 

Before we jump onto the tips of creating high-performance video ads, let us understand the types of video ads that brands and marketers use or should be using, for an effective online marketing strategy.

Types of video ads

When learning how to make a good video advertisement, it is important to know the types of video ads that marketers prefer using. This will help you find a suitable format for your brand or product and make the most out of your investments.

  1. Display video ads
  2. Instream video ads
    • Linear and nonlinear
    • Skippable and non-skippable
  3. Outstream video ads
  4. Reward video ads
  5. Bumper video ads
  6. Companion video ads
  7. End card video ads
  8. In-Banner video ads

Tips on how to make quality video ads

1. Create a Personalized Experience

Personalized video ads are believed to be the marketing breakthrough that brands require today to build awareness. While standard video ads are always on top of the list of marketing strategies, marketers and advertisers are scrambling to find ways to build more personalized ads, seeing how they significantly improve the campaign results. Needless to say that creating personalized ads is one of the essential tips to learn how to make video ads.

A personalized video ad is any video content that is customized and relevant to your target audience. It contains the recipient’s personal information like their age, gender, city, and such. This, in turn, makes it more of a direct conversation than a simple ad trying to sell a product or service, leading to high CTR. However, effective and accurate personalisation of your video ad depends on your understanding of the brand and the availability of specific tools.

2. Talk to Your Audience

The best way to grab the attention of your audience is to create video ads that are highly relevant to them. The message in your ads should directly relate to their needs and emotions, thereby compelling them to watch till the end and take the desired action. 

To effectively learn how to create video ads that speak to your audience, you will have to first correctly identify your target audience who you think would be interested in your product or service. While video ads generally target a fairly large group of people over traditional ads, it is still important to know the specific target audience to be able to get conversions in addition to traffic.

Here are the factors that can help you identify your target audience and learn how to make a good video advertisement.

  • Analyse your current customers
  • Think of the benefits of your product or service
  • Always refer to customer reviews
  • Collect the demographics and device data of your target audience
  • Send out surveys and questionnaires to understand their preferences
  • Research your competitors and create a market positioning plan

3. Use of Interactive Elements

Adding interactive elements to a simple video ad or combining display and video ads can help encourage audiences to explore your product or service, share their contact information, fill feedback forms, and take other actions that are valuable to the business. Further, they can also help you tailor your ads to better achieve the specific advertising and marketing objectives, such as product purchase, service subscription, driving app installs, or increasing website traffic. 

Given that, video ads with interactive elements can create more opportunities for audience engagement. The ads can be expanded, slid, swiped, scratched, and much more. Additionally, the use of interactive elements also allows advertisers to get access to aggregated metrics on the audiences’ behaviour including completion rate, exits, etc. 

‘In the world where content is the king, video content needs to be exceptional to be able to create a deep impact on the audience.’

4. Be mindful of the devices used

Most of the video ads are both desktop and mobile compatible. However, with the increasing amount of video content consumed on mobile phones, which according to Youtube rises 100% every year, it is essential for marketers to ensure that their video ads are easily noticeable even on the smallest mobile screens for better viewing, engagement, and conversions. 

Hence, while learning how to make video ads, be it short or long, ensure that you learn the tips for successful mobile video advertising as well.

5. Keep on Testing

Creating and posting your ad is half the job done when learning how to create quality video ads. Advertisers and marketers also need to regularly monitor the performance of their ads and the results derived from them. This way, they will be able to better analyse how the audience is actually responding to their ads, which, in turn, can help them quickly identify iterations and provide ideas for improvement. 

The testing can either be done on the entire ad or a specific aspect of it, to find out how much the ad stands out from the competition and how quickly can the audience connect or resonate with the message. When you incorporate regular testing on your video ads, you increase the chances of better performance and a strong ROI.

Conquer the world of video advertising

If all this information on how to create a video for advertisement has sparked your interest in creating a video ad to promote your brand, then what is the wait for? Start finding interactive video solutions on the available ad serving platforms online and increase the popularity of your brand.

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