{"id":324,"date":"2021-06-02T01:08:46","date_gmt":"2021-06-02T06:08:46","guid":{"rendered":"https:\/\/www.airtory.com\/blog\/?p=324"},"modified":"2022-09-13T07:08:58","modified_gmt":"2022-09-13T12:08:58","slug":"what-is-an-ad-tracker-how-does-it-work","status":"publish","type":"post","link":"https:\/\/www.airtory.com\/blog\/what-is-an-ad-tracker-how-does-it-work","title":{"rendered":"What is an Ad Tracker & How Does it Work"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n
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Home<\/span><\/a><\/span>\r\n > \r\nBlog<\/span><\/a><\/span><\/div>\n\n\n

Digital advertising is all about how you grow your online brand awareness and a more efficient way to talk to potential customers. As a brand owner, you always want to make sure every campaign you run offers an acceptable return on investment. This, in turn, highlights the importance of ad trackers.<\/p>\n\n\n\n

Ad or advertising trackers are for keeping a check on the campaign\/ad performance. The method is a decade-old strategy that helps to collect insights on the performance of the running campaigns and optimize the campaign accordingly. Airtory\u2019s ad trackers<\/strong> are near real-time, which is unique in the market. These advanced trackers help advertisers gather insights beyond the initial summary of impressions, clicks, and conversions and hence, optimize campaigns better and therefore achieve higher ROI. Let us begin by deep diving into the concept of ad tracking.<\/p>\n\n\n\n

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What is an ad tracker?<\/strong><\/h2>\n\n\n\n

Ad tracking is a big business owing to the wealth of data available on the internet. It is used by marketers and advertisers to uncover insights about how people engage with the content online, especially the ads.<\/p>\n\n\n\n

All the data gathered from everyday tracking help the stakeholders effectively target their audiences for better reach, performance, and ROI. Ad trackers<\/strong> help get answers to the following questions about an ad.<\/p>\n\n\n\n