{"id":1604,"date":"2026-08-10T06:07:06","date_gmt":"2026-08-10T11:07:06","guid":{"rendered":"https:\/\/www.airtory.com\/blog\/?p=1604"},"modified":"2026-08-10T06:07:06","modified_gmt":"2026-08-10T11:07:06","slug":"airtory-joins-the-viant-partner-ecosystem","status":"publish","type":"post","link":"https:\/\/www.airtory.com\/blog\/airtory-joins-the-viant-partner-ecosystem","title":{"rendered":"Airtory Joins the Viant Partner Ecosystem"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">&lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;1604&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n<\/div>\n\n<h2>Airtory Joins the Viant Partner Ecosystem to Enhance Rich Media Display, Social Display, CTV Advertising and Retail Media with Advanced Creative Technology and Cost Efficiencies<\/h2>\n\n\n\n<p>Airtory, a global leader in creative ad technology, today announced a strategic integration with Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company. This partnership enhances how advertisers plan, build, and deliver high-impact campaigns across Rich Media Display, Social Display, Online Video, Connected TV (CTV), Digital Out-of-Home (DOOH) &amp; Retail Media.<\/p>\n\n\n\n<p>Through this integration, brands and agencies using the Viant DSP gain seamless access to Airtory\u2019s creative automation and deployment capabilities. This unified workflow moves campaigns from concept to delivery faster, enabling data-driven creative optimization across multiple channels to ensure higher engagement and more efficient media spend. Crucially, the partnership offers these premium creative functionalities at highly competitive price points compared to existing market solutions.<\/p>\n\n\n\n<p>\u201cThis partnership signifies a major step towards making high-impact creative experiences accessible at scale,\u201d said Julian Frachtman, CEO of Airtory. \u201cBy combining Airtory\u2019s creative innovation with Viant\u2019s robust omnichannel technology, we are removing the technological and financial barriers that have traditionally limited creative possibilities for brands.\u201d<\/p>\n\n\n\n<p>The integration introduces simplified access to immersive creative formats, including custom rich media display, interactive CTV and video units, social display extensions, and data-triggered dynamic creative. Advertisers benefit from faster setup times, extensive creative templates, and consolidated reporting through Viant\u2019s people-based framework.<\/p>\n\n\n\n<p>Together, Airtory and Viant are setting a new standard in ad innovation, enabling marketers to achieve smarter, more creative, and cost-efficient omnichannel campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rate this post Airtory Joins the Viant Partner Ecosystem to Enhance Rich Media Display, Social Display, CTV Advertising and Retail Media with Advanced Creative Technology and Cost Efficiencies Airtory, a global leader in creative ad technology, today announced a strategic integration with Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company. This partnership&hellip; <a class=\"more-link\" href=\"https:\/\/www.airtory.com\/blog\/airtory-joins-the-viant-partner-ecosystem\">Continue reading <span class=\"screen-reader-text\">Airtory Joins the Viant Partner Ecosystem<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Airtory Joins the Viant Partner Ecosystem - Airtory Blog<\/title>\n<meta name=\"description\" content=\"Airtory Joins the Viant Partner Ecosystem to Enhance Rich Media Display, Social Display, CTV Advertising and Retail Media with Advanced Creative Technology and Cost Efficiencies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.airtory.com\/blog\/airtory-joins-the-viant-partner-ecosystem\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airtory Joins the Viant Partner Ecosystem - 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