{"id":1588,"date":"2026-07-20T09:07:18","date_gmt":"2026-07-20T14:07:18","guid":{"rendered":"https:\/\/www.airtory.com\/blog\/?p=1588"},"modified":"2026-07-20T09:08:00","modified_gmt":"2026-07-20T14:08:00","slug":"adform-and-airtory-partner-to-power-global-ctv-creative-planning-and-optimization","status":"publish","type":"post","link":"https:\/\/www.airtory.com\/blog\/adform-and-airtory-partner-to-power-global-ctv-creative-planning-and-optimization","title":{"rendered":"Adform and Airtory partner to power global CTV creative planning and optimization"},"content":{"rendered":"Reading Time: <\/span> < 1<\/span> minute<\/span><\/span>\n
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Adform is uniting its omnichannel media buying platform with Airtory\u2019s dynamic and interactive ad formats to unlock game-changing CTV engagement at scale<\/h1>\n\n\n\n
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LONDON, July 17, 2025 (GLOBE NEWSWIRE) — Adform<\/u><\/a>, the most powerful and safe media buying platform built for game changers, today announces a strategic partnership with Airtory<\/u><\/a>, the world-leading creative management platform, to transform Connected TV (CTV) ad engagement. Brands and agencies will have direct access to Airtory\u2019s advanced Social Display CTV and Interactive CTV components through Adform\u2019s global DSP, allowing advertisers to plan, activate, and optimize high-impact CTV campaigns within one omnichannel workflow.<\/p>\n\n\n\n

With global CTV ad spend forecast<\/u><\/a> to reach \u00a334bn ($46bn) in 2026, advertisers are racing to unlock the channel\u2019s power for engaging experiences while maintaining transparent measurement and control. This partnership combines Adform\u2019s end-to-end platform and integrations with major streaming platforms and broadcasters, with Airtory\u2019s cutting-edge creative technology, enabling advertisers to rapidly deploy creative with programmatic efficiency across premium CTV environments worldwide.<\/p>\n\n\n\n

Designed for performance across all CTV devices and platforms, Airtory\u2019s ad units include gamified, shoppable, and interactive formats that drive higher engagement, brand recall and action. Creative production is simplified through an intuitive dashboard, featuring drag-and-drop tools, real-time previews, reusable layouts, and rich media elements, like carousels and interactive video.<\/p>\n\n\n\n

William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform, commented<\/strong>, “CTV is evolving beyond passive viewing, and there\u2019s an opportunity to bridge the gap between creative and performance on the biggest screen in the home. That\u2019s why we\u2019re delighted to cement this partnership with Airtory. With our global reach and Airtory\u2019s creative innovation, we\u2019re enabling brands and agencies to scale game-changing CTV experiences that engage and convert with programmatic control.”<\/p>\n\n\n\n

Craig Mytton, Airtory\u2019s CRO, added<\/strong>, “We\u2019re thrilled to join forces with Adform to make high-impact CTV creative accessible to brands everywhere. Our mission is to empower advertisers to build better-looking, better-performing ads that drive real results.”<\/p>\n\n\n\n

About <\/strong>Adform<\/u><\/strong><\/a>:<\/strong><\/p>\n\n\n\n

Adform is the most powerful and safe media buying platform in the world. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies, and publishers to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rate this post Adform is uniting its omnichannel media buying platform with Airtory\u2019s dynamic and interactive ad formats to unlock game-changing CTV engagement at scale LONDON, July 17, 2025 (GLOBE NEWSWIRE) — Adform, the most powerful and safe media buying platform built for game changers, today announces a strategic partnership with Airtory, the world-leading creative management platform,… Continue reading Adform and Airtory partner to power global CTV creative planning and optimization<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nAdform and Airtory partner to power global CTV creative planning and optimization - Airtory Blog<\/title>\n<meta name=\"description\" content=\"Airtory partner to power global CTV creative planning and optimization\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.airtory.com\/blog\/adform-and-airtory-partner-to-power-global-ctv-creative-planning-and-optimization\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adform and Airtory partner to power global CTV creative planning and optimization - 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