{"id":1570,"date":"2026-07-15T08:01:00","date_gmt":"2026-07-15T13:01:00","guid":{"rendered":"https:\/\/www.airtory.com\/blog\/?p=1570"},"modified":"2026-07-15T08:01:02","modified_gmt":"2026-07-15T13:01:02","slug":"limelight-inc-partners-with-airtory-to-deliver-cutting-edge-rich-media-creative-units","status":"publish","type":"post","link":"https:\/\/www.airtory.com\/blog\/limelight-inc-partners-with-airtory-to-deliver-cutting-edge-rich-media-creative-units","title":{"rendered":"Limelight Inc. Partners with Airtory to Deliver Cutting-Edge Rich Media Creative Units"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>\n
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LONDON, March 03, 2025 (GLOBE NEWSWIRE) — Limelight Inc. is a global leader in programmatic advertising, offering a white-labeled platform<\/strong> used by hundreds of ad networks, agencies, and publishers to drive profitability and performance. We are thrilled to announce our new partnership with Airtory<\/strong>, an innovative creative technology platform, as part of our continuous dedication to provide best-in-class programmatic solutions that help maximise the potential of our partners.<\/p>\n\n\n\n

This collaboration will enable Limelight to provide its clients with a dynamic suite of Rich Media Creative Units<\/strong>, designed to enhance engagement and performance across digital campaigns.<\/p>\n\n\n\n

Through this partnership, Limelight clients will gain access to a diverse array of high-impact ad formats, including Animated, Interactive, Native, Skins, In-Banner Video, and Social Display<\/strong>. These creative units are engineered to drive deeper audience interaction and maximize brand visibility. With Airtory’s advanced creative technology, these ad units can be seamlessly deployed across multiple platforms, delivering exceptional user experiences and superior campaign results, Airtory\u2019s High Impact units have delivered an impressive boost in engagement rates and sales volumes – delivering up to a 50% higher CTRs and doubling ROAI, compared to standard IAB formats.<\/p>\n\n\n\n

\u201cWe\u2019re excited to partner with Airtory to offer our clients next-generation ad formats that will take engagement to new heights. Rich Media has been proven to deliver higher attention and more meaningful interactions with online users,\u201d<\/em> said David Nelson, CEO at Limelight.<\/p>\n\n\n\n

\u201cThis collaboration opens up innovative storytelling possibilities for brands, higher incremental revenues for publishers, while delivering better user experience.\u201d<\/em><\/p>\n\n\n\n

Craig Mytton<\/strong>, CRO at Airtory, added, \u201cThrough our partnership with Limelight Inc. we are able to connect with a large number of network partners who will now have the ability to offer a more diverse creative portfolio. Rich Media <\/em>delivers a 54% increase in brand recall when served in relevant environments. <\/em>This partnership unlocks exciting new opportunities for networks, advertisers and publishers that are looking to elevate their digital strategy.\u201d<\/em><\/p>\n\n\n\n

About Limelight Inc.<\/strong><\/p>\n\n\n\n

Our platform simplifies the complexities of programmatic advertising, enabling businesses to scale with ease and efficiency and maximise their potential. Limelight Inc offers one of the most robust sets of features, including monetisation across various channels, unlimited QPS and many more. The platform stands out for offering not only cutting-edge technology but also unparalleled client support.<\/p>\n\n\n\n

We are committed to delivering\u00a0future-proof<\/strong>\u00a0solutions, continuously evolving to help businesses grow. We\u2019re a partner-first programmatic provider and our\u00a0dedicated support teams<\/strong>\u00a0ensure that clients are equipped with everything they need to succeed and maximise their potential.<\/p>\n\n\n\n

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Rate this post LONDON, March 03, 2025 (GLOBE NEWSWIRE) — Limelight Inc. is a global leader in programmatic advertising, offering a white-labeled platform used by hundreds of ad networks, agencies, and publishers to drive profitability and performance. We are thrilled to announce our new partnership with Airtory, an innovative creative technology platform, as part of our continuous dedication… Continue reading Limelight Inc. Partners with Airtory to Deliver Cutting-Edge Rich Media Creative Units<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nLimelight Inc. 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