{"id":1251,"date":"2023-08-16T10:23:19","date_gmt":"2023-08-16T15:23:19","guid":{"rendered":"https:\/\/www.airtory.com\/blog\/?p=1251"},"modified":"2023-11-24T01:56:24","modified_gmt":"2023-11-24T07:56:24","slug":"4-common-types-of-ctas-advertisers-can-use-to-boost-user-engagement","status":"publish","type":"post","link":"https:\/\/www.airtory.com\/blog\/4-common-types-of-ctas-advertisers-can-use-to-boost-user-engagement","title":{"rendered":"4 Common Types of CTAs Advertisers Can Use to Boost User Engagement"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\n
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Across the world, businesses are constantly looking for new ways to generate leads and convert them into loyal customers. With new digital marketing trends being introduced every other day, brands are always playing catch up. As a result, reaching their target audience and retaining existing customers is becoming more of a challenge. Nevertheless, there are many tried and tested ways to make a business succeed. If you are also wondering how to get the attention of your customers (existing and potential ones), the answer is here. Placing a prominent call-to-action is the best way to keep them interested and convert them into actual leads.<\/p>\n\n\n\n

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What is a call-to-action?<\/strong><\/h2>\n\n\n\n

The call to action can be defined as a key element on a webpage or digital ad that tells a user what action needs to be taken next. Without a clear CTA, the user will not get an idea of what needs to be done in order to make a purchase or sign up for the service that is being offered. As a result, the chances are high that he or she will leave the webpage without taking the desired action. This is also the reason why a CTA is considered one of the most critical components of an advertising campaign. Some of the common CTA examples<\/strong> are \u2018Book Now\u2019, \u2018Get the Best Offers Today\u2019, ‘Learn More’, etc.<\/p>\n\n\n\n

In today\u2019s highly competitive landscape, it is important that brands use a prominent and unique call-to-action. This helps you create a smooth browsing experience for your users while reducing friction in moving them down the sales funnel.<\/p>\n\n\n\n

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4 Types of CTAs Every Brand Should Use<\/strong><\/h2>\n\n\n\n

There are many different types of call-to-action buttons you can choose from. Here are some of the most common ones:<\/p>\n\n\n\n

Lead Generation CTA:<\/strong> As the name suggests, this is an eye-catching call-to-action button that is used to prompt users to take action and convert them into potential leads. The best way to use a lead-generation CTA is to pair it with a valuable incentive. These things simply work as a lead magnet, and in exchange, you can ask for the user\u2019s email address or mobile number. These CTA buttons can be placed on an ad in such a way that users notice it immediately. The best examples<\/strong> for this call to action<\/strong> include \u2018avail best offers now\u2019, making an offer, providing a free trial, etc. <\/p>\n\n\n\n

Event Promotion CTA: <\/strong>As the name suggests, this type of CTA button is used to promote any upcoming events that your targeted audience may be interested in. These events can be either online or offline. This type of CTAs can help you gather the contact information of users who are interested by prompting them to register themselves. Some examples of such CTAs are \u2018Book Now\u2019, \u2018Register Yourself Today\u2019, etc.<\/p>\n\n\n\n

Social Sharing CTA: <\/strong>These types of CTA buttons prompt visitors to share the webpage link on social media platforms. They are commonly used for blogs, articles, videos, etc., and can be done by simply using a social sharing widget. Some of the common examples are \u2018share with your friends now\u2019, \u2018click to share with others\u2019, etc.<\/p>\n\n\n\n

Lead Nurturing CTA:<\/strong> Somewhat similar to lead-generating CTAs, lead nurturing call-to-action buttons are used to attract visitors and make them try your services. The best examples<\/strong> of<\/strong> these CTAs<\/strong> are the \u2018Free Trial\u2019 or \u2018Request a Demo\u2019 buttons.<\/p>\n\n\n\n

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Things to Keep in Mind<\/strong><\/h2>\n\n\n\n

Here are a few important things that you need to keep in mind in order to come up with compelling call-to-action ideas<\/strong>:<\/p>\n\n\n\n