{"id":1241,"date":"2023-08-16T07:26:57","date_gmt":"2023-08-16T12:26:57","guid":{"rendered":"https:\/\/www.airtory.com\/blog\/?p=1241"},"modified":"2023-10-20T06:25:38","modified_gmt":"2023-10-20T11:25:38","slug":"interstitial-ads-best-practices-for-maximizing-roi","status":"publish","type":"post","link":"https:\/\/www.airtory.com\/blog\/interstitial-ads-best-practices-for-maximizing-roi","title":{"rendered":"Interstitial Ads: Best Practices for Maximizing ROI"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>\n
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Generally served across mobile apps and websites, interstitial ads <\/strong>are quite common in digital marketing and almost everyone comes across one at some point or the other. Interstitial advertising <\/strong>has managed to earn a name for itself, proving to be a highly effective and popular ad format that comes with high revenue generation potential. However, in digital advertising<\/strong>, the interstitial <\/strong>ad format must be used with extreme caution, ensuring that you preserve the user\u2019s experience and browsing journey to deliver an engaging ad experience without becoming an annoying distraction.<\/p>\n\n\n\n

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What are Interstitial Ads?<\/strong><\/h2>\n\n\n\n

First gaining renown among digital ad formats for mobile<\/strong>, interstitial ads <\/strong>refer to ads that cover the entire interface of the mobile screen or the webpage. However, instead of appearing in-between and covering the game, app, or webpage, interstitial ads <\/strong>show up at points of natural transition in the content or game. For example<\/strong>, interstitial ads <\/strong>may appear as a user is moving between levels in a game or is moving from one page to the next.<\/p>\n\n\n\n

These ads can include various types of elements, ranging from plain text ads to rich media ads<\/strong><\/a> <\/strong>with image and video elements as well. Earlier, it was only mobile <\/strong>apps where interstitial ads <\/strong>could be seen, but with the many benefits they had to offer, the ad format has been widely accepted and interstitial advertising <\/strong>can be seen across websites and web browsers as well.<\/p>\n\n\n\n

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Why Use Interstitial Advertising<\/strong><\/h2>\n\n\n\n

Interstitial video ads <\/strong>have several benefits to offer, including:<\/p>\n\n\n\n